Our Vision is to be the UAE’s and MENA regions leading Real Estate, Property Development, Property Management and Investment Company.


Our Mission is to transform REEF into a major regional real estate company producing sustainable long term returns for shareholders through sales and rental growth of all property development related activities and international investments.

Company Strategy

Strategy As per the board of reef direction.
  • Defining livable space for the market requirements.
  • Selecting sites for their best economic usage.
  • Working with international renowned architect.
  • Standing out of the crowd by being distinctive in design the space to address green environmental and energy issues.
  • Leveraging the industry talented professionals at reef to achieve valuable experience and financial objectives for company image and value drown by board of directors.